I was reading The 22 Immutable Laws of Marketing recently and read this concept of ‘the law of resources’ helping in building a business, which states that the more resources you have access to (finance, good people, great ideas, strong operations etc.), the more likely you are to succeed.
When I started building ContentCal, there were a few resources that helped us succeed - I had access to customers early, industry contacts due to working in the industry for years prior and some initial funding from family and friends. From those initial resources that helped give the foundations, I had to find new resources and that became my main challenge.
It’s a hard truth that there are people out there who are trying to build businesses who have little to no access to resources which make the challenge more difficult, but at the same time, resources don’t guarantee you success in business as we see so many times.