Through being able to oversee the growth of @contentcal from a birds eye view, you realise that on a week-by-week basis you achieve micro-wins: more sales, more visits to the website, more customers.
At the same time, you’re focusing on the long-term vision of the company, which in turn creates the capacity to achieve the small wins at scale.
From April-June, the progress at @ContentCal means we’re close to having added a quarter of our total customer base in 3 months. Our goal is to double our customer base every 6 months.
When we’re operating week-to-week, we can’t see the huge changes we need to make to enable that 3-6 month goal, but, similarly to how we’re tuned into achieving the week-to-week goals, we’re tuned into achieving our long-term goals too, which means we focus on having the resource and capacity in place to grow.
We’ve got to have a macro-focus to enable scale of the micro-results.