Wherever your strengths lie is where you personally should be spending your time in a start-up.
I was always coming up with ideas for the product but I’m not a designer or a developer.
I’d been working in social media marketing and built a network there.
I was self-taught in sales and had a keen interest in it.
Working to my strengths meant focusing on the product and focusing on sales, getting out there and showing it to people and gaining our first customers.
If I spent the majority of my time trying to design or build the product, I’d have struggled.
Identify your strengths in relation to the business and go heavily in that direction.
Identify your weaknesses and delegate them to people who are strong in those areas.