Grounded Guidance for Meaningful Decisions

ASTP Ventures is a discreet strategic advisory service that helps founders, CEOs, corporates, and investors make clearer decisions across strategy, product, and capital allocation.

We focus on building meaningful value through technology, strengthening intellectual property, navigating pivotal moments, and creating long-term value. Our approach is grounded in real operator experience. Not frameworks, not theory, but the practical wisdom that comes from building, scaling, raising, exiting, and doing it again.

About Alex Packham

Founder. Investor. Builder of companies.

Alex Packham is a serial entrepreneur, operator, and investor with a portfolio of more than 60 venture investments across SaaS, AI, and digital technology.

He built and sold ContentCal to Adobe, where he then led the product's integration for three years, working inside one of the world's most valuable software companies. That experience; building from zero, navigating an acquisition, and operating at scale within a public company, shaped how he thinks about product, strategy, and value creation.

Today, Alex supports leaders who want clearer thinking, steadier judgment, and more intentional decisions. He works with founders and CEOs on the challenges that matter most: product direction, capital strategy, organizational development, new ventures, and building companies that create meaningful value.

What Alex Brings

Operator Experience
A decade of building, scaling, hiring, firing, pivoting, and shipping. He knows what it takes because he's done it - multiple times, in different contexts, with both successes and hard lessons learned.

Investor Instinct
60+ venture investments across early and growth-stage companies. He understands what investors look for, how deals get done, and what actually drives outcomes in venture-backed businesses.

Product-Led Clarity
Deep experience in product development, category creation, and building products that customers love and pay for. From 0→1 creation through 1→100 scaling.

Grounded Perspective
No bullshit. No jargon. Just honest, thoughtful counsel from someone who's been in the arena and knows the difference between what sounds good and what actually works.

Why ASTP Exists

Too much advice in the startup world comes from people who haven't done the thing they're advising on. ASTP exists to provide something different: private, operator-led strategic support for leaders navigating the messy reality of building companies.

Whether you're preparing to raise, questioning your product direction, considering an exit, or just need a private place to think through what comes next; this is what we're built for.

Let's Talk

Confidential conversations for founders, CEOs, and investors who value experience, clarity, and discretion.